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Strategy

What I’m Looking For

I’m looking for a fundraising connector or marketing partner who understands the startup and crypto landscape and is willing to work on a performance-based model. This person or team should be capable of making high-quality introductions to angel investors, VCs, and ecosystem funds that are a fit for the GrowOperative project and the FOAF protocol. Ideally, they also understand how to position a decentralized, mission-driven project to appeal to values-aligned funders.

Core Qualities:

  • Proven track record of raising funds for early-stage startups (especially in crypto or Web3)
  • Strong, active network of investors (not just theoretical or cold contacts)
  • Willingness to work on a success-based compensation structure (e.g. a percentage of funds raised)
  • Strategic input on pitch refinement and investor targeting
  • Familiarity with values-driven, sustainability, or regenerative economy projects is a major plus

Compensation Structure:

I am open to the following structures:

  • Success Fee: Typically 5% to 10% of total funds raised, depending on the scale and involvement.

  • For smaller raises (\$25k–\$100k), 10% is reasonable

  • For larger raises (\$250k+), 5% is more typical
  • Equity Compensation: Available for those contributing significant strategic value or ongoing involvement
  • Hybrid: A modest monthly retainer paired with a reduced success fee (e.g. 2%–5%), only if there's measurable progress and warm leads delivered

Strategy to Find the Right Partner

1. Leverage My Existing Network

  • Reach out to previous contacts in crypto conferences, events, and Telegram/Discord communities
  • Ask trusted peers if they know anyone who specializes in early-stage fundraising for Web3 projects

2. Target Crypto-Specific Communities and Platforms

  • Post in targeted groups like:

  • DAO Coordination communities

  • Crypto Twitter threads focused on project funding
  • Discord servers related to Web3 acceleration and launchpads
  • Reddit communities like r/cryptostartups and r/web3

3. Search for Proven Fundraisers on Professional Platforms

  • Use LinkedIn and AngelList (Wellfound) to identify individuals who list fundraising or startup growth as a specialty
  • Look for profiles that mention actual capital raised, not vague marketing fluff
  • Message with a direct and clear value proposition, emphasizing shared upside

4. Use Selective Freelance Platforms

  • Explore Toptal or specialized Web3 talent platforms like Braintrust, CryptoJobsList, or WorkOnChain
  • Prioritize those with verified histories, testimonials, and prior involvement in capital raises

5. Attend Events and Pitch Forums

  • Join demo days, virtual investor matching sessions, and Web3-focused pitch events
  • Not necessarily to pitch myself right away — but to meet the connectors who bring projects to these events

6. Maintain Clear Boundaries and Agreements

  • Always formalize terms before any payment or exclusive commitment
  • Structure agreements that clarify scope, deliverables, timelines, and what constitutes a successful introduction or raise
  • Make it clear that without verifiable traction, there is no upfront payment

Bottom Line

I’m not looking for someone to talk about funding.. I’m looking for someone who can pick up the phone or drop a message and get real conversations started with aligned investors. They don’t need to believe in the entire crypto space, but they do need to believe in this project enough to take some shared risk.